On the eve of the “China Brand Day” on May 10, the 2018 China Brand Value Evaluation Information Release Conference was held in Shanghai. The Changyuan Textile Enterprise Brand ranked the national textile, apparel, footwear and hat industry with the brand strength of 878 and the brand value of 3.349 billion yuan. The brand name of the top 50, the long-distance textile enterprise logo (Logo) ranked 2018 Chinese brand "national team" display wall.

The China Brand Building Promotion Association, the organizer of China Brand Value Evaluation, was confirmed by the national law, approved by the State Council, registered by the Ministry of Civil Affairs, and jointly promoted by the Ministry of Finance, the Ministry of Industry and Information Technology, the AQSIQ, the China Council for the Promotion of International Trade, and the CCTV. A national social group of Chinese brand building, which publishes the Chinese brand value evaluation information once a year, is China's authoritative brand value evaluation activity.

The brand value evaluation released by 2018 is corporate brand, product brand, independent innovation brand, Chinese old brand and regional brand. Among them, corporate brands and product brands are mainly oriented to China's industries with industrial advantages, high proportion of national economic production, good brand building, and mature brand evaluation conditions, including: agriculture, textile and garment, machinery and equipment manufacturing, and energy. Chemical, light industry, building materials, building and decoration, electrical and electronic, food processing and manufacturing, elevators, medicine, health care, metallurgy and steel, automobiles and accessories, catering, finance, information, commercial retail, e-commerce and other industries.

(Chang Yuan Textile Wang Zhaosheng / Wen)