Brand is the performance of the core competitiveness of enterprises and industries, and also the performance of the country's comprehensive strength. The upgrading of China's manufacturing value chain calls for the rise of excellent brands, and excellent brands will lead the high-quality development of China's manufacturing industry.

On May 9th, the “2019 China Brand Value Evaluation Information Release” event jointly organized by Xinhua News Agency, Economic Daily, China Council for the Promotion of International Trade, China Brand Construction Promotion Association and China Asset Appraisal Association was held in Shanghai. Brand evaluation and its information release are the main ways for China to cultivate and publicize famous brands in recent years. It is an important measure for enterprises to form brand influence and expand the market. As a country with industrial advantages, a high proportion of national economic production, a good brand building foundation and mature brand evaluation conditions, the textile, clothing, footwear and hat industry has released the brand value list of textiles, clothing, shoes and hats. Changyuan Textile ranked 21st in the value list with 847 brand strength and 2.279 billion yuan brand value.

Established in February 2006, Changyuan Textile is a modern large-scale private textile enterprise under the umbrella of Fujian Changyuan Textile Group, which manufactures and operates various high-grade textile yarns. The company introduces domestic and foreign leading spinning equipment, and builds a spinning production line integrating informationization, dataization, intelligence and automation. It has a spinning production capacity combining 686,000 spindle ring spinning and compact siro spinning. National high-tech enterprises, Fujian textile leading enterprises, Fujian province manufacturing single champion enterprises and China's blended spun yarn specialty products production base.

In recent years, Changyuan Textile has attached great importance to the development strategy of quality brands and adhered to the high-quality development direction of “increasing varieties, improving quality and creating brands”. "Changyuan" and "Dawn" brand products have all won the honorary title of "Fujian Famous Brand Product" awarded by Fujian Provincial People's Government. The product marketing network mainly covers Jiangsu, Zhejiang, Shandong, Guangdong, Fujian and other clothing and home textile production provinces. And the foreign textile market in Europe, America, Middle East, Central and Western Asia, etc., due to the superposition effect of corporate integrity, product quality and after-sales service, the products are favored and praised by domestic and foreign customers. Changyuan Textile's "Shiguang" brand has won the "China Famous" After the trademark recognition and the international recognition of the "Madrid registered trademark", "Changyuan" and "Dawn" brands have successively won the "Most Influential Product Brand in China's Cotton Textile Industry", and became the "National Key Tracking and Cultivation" issued by the Ministry of Industry and Information Technology. Textile and apparel brand."