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Chinese Brand Day Changyuan Appears Again


[Changyuan Textile Shanghai Express-2024.05.12]]

 

 

May 2024 is the tenth anniversary of General Secretary Xi Jinping's important statement on "Promoting the transformation of Chinese manufacturing to Chinese creation, the transformation of Chinese speed to Chinese quality, and the transformation of Chinese products to Chinese brands. This important statement of the general secretary provides a fundamental follow and action guide for brand building.

From May 10 to 14 this year, the national development and Reform Commission, together with the state owned assets supervision and Administration Commission of the State Council, the State Administration of market supervision and the State Intellectual Property Office, jointly held a series of activities of 2024 China brand day with the theme of "Chinese brand, world sharing; domestic goods tide brand, building the future.

 

 

From May 10 to 14 this year, the national development and Reform Commission, together with the state owned assets supervision and Administration Commission of the State Council, the State Administration of market supervision and the State Intellectual Property Office, jointly held a series of activities of 2024 China brand day with the theme of "Chinese brand, world sharing; domestic goods tide brand, building the future.

 

During this period, the China Brand Building Promotion Association, Xinhua News Agency, China Asset Appraisal Association and other units held the "2024 China Brand Value Evaluation Information Release and Forum" in Moganshan (Deqing, Zhejiang) on May 11 ". On May 12, the China National Textile and Apparel Industry Conference held the "2024 China Brand Development Conference Textile and Apparel Industry Conference" at the Shanghai World Expo Hall, with the theme of "Brand New Quality, Future New Light", focusing on the improvement of new quality and productivity of high-quality brands, and positioning The new path of new brands in the era of digital integration, cultural narrative, sustainable fashion and other aspects explores the new value paradigm of high-quality development of textile and apparel brands.

 

Brand is a symbol of high-quality development, brand is the embodiment of the core competitiveness of enterprises, brand makes the world a better place. Fujian Changyuan Textile Co., Ltd. once again appeared in the above series of activities of China Brand Day with the excellent answer of "increasing varieties, improving quality and creating brands.

 

In recent years, Changyuan Textile has continuously attached great importance to and actively practiced the construction of corporate brand culture in the new era with product quality as the core, excellent performance management as the path, and "technology, fashion, and green" gold content as the characteristics. Through the implementation and practice of specific work in brand positioning, Brand image, brand communication, brand experience, brand strategy and process technology, variety quality innovation, etc., Changyuan brand has achieved remarkable performance, brand awareness, reputation and soft power have been further improved, and the circle of friends, customer circle and geography circle in domestic and foreign markets have been further expanded.

 

 

"2024 China Brand Value Evaluation Information Release", Changyuan Textile ranked 21st on the national textile, clothing, shoes and hats brand list with brand strength 894 and brand value of 3.576 billion yuan.

 

 

 

At the 2024 China Brand Development Conference Textile and Apparel Industry Conference, Changyuan Textile won the honor of "2024 China's Textile and Apparel Brand Competitiveness Advantage Enterprise" determined by the China Textile Industry Federation based on the calculation of the textile and apparel brand value system.

It is understood that the China Brand Building Promotion Association is jointly initiated by five units including the State Administration for Market Supervision and Administration, the Ministry of Finance, the Ministry of Industry and Information Technology, the China Council for the Promotion of International Trade, and the Central Radio and Television General Station. It is the only national social organization engaged in brand value evaluation with the approval of the State Council and the Ministry of Civil Affairs. The China Brand Building Promotion Association follows the international and national standards for brand evaluation, and adheres to the working principle of "scientific, fair, open, and recognized". The brand value evaluation work for many years has received more and more attention and recognition from all walks of life, which is extremely authoritative. And fairness.


Brand value is the most core part of brand management elements, and it is also an important symbol that distinguishes brand enterprises and their products from similar competitors and their products. The core connotation of brand value is that the brand has "financial value" expressed in monetary amount, so that the brand product can reflect its product value and brand added value in the process of market circulation. (Text/Wang Zhaosheng)

 

 

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Chinese Brand Day Changyuan Appears Again